Sophie Forman
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Acessa

Acessa is a breakthrough women’s health company that’s built on a life-changing technology: the ability to quickly and safely remove uterine fibroids without hysterectomy or other invasive procedures.

Beginning with a new brand platform, Making Women’s Health Healthy, OBERLAND is building Acessa’s identity and voice from the ground up. Focusing on the stories and portraits of real Acessa patients, we’re giving voice to those with experience to tell other women that they deserve better when it comes to their healthcare.

Agency: OBERLAND
ECD: Bill Oberlander | CD: Sophie Forman | AD/Designer: Carly Nalven | Illustrator: Alex Borrelli | CWs: Devon DeSanna + Becca Abellera
Exec. Producer: Kelsea Seavey | Editor: Helen Todd

Production Agency: Apostrophe
Photographer/Director: Anna Wolf

A cohesive palette drove two sets of photos. Symptom imagery showed how fibroids affect women through subtle but empathetic poses, while real Acessa patients were captured in a bold palette and power-wear, emphasizing them as post-procedure warriors thriving in their new lives without fibroid pain.

Interactive illustrations help users easily digest information about fibroid types and symptoms, as well as show procedure steps in a clear and friendly way.


Interactive illustrations help users easily digest information about fibroid types and symptoms, as well as show procedure steps in a clear and friendly way.

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OBERLAND and the Acessa team developed a partnership with The Honey Pot in the spring of 2020, bringing crucial relief in the form of sanitary products to women whose fibroid treatment was put on hold due to Coronavirus. The partnership was covered


OBERLAND and the Acessa team developed a partnership with The Honey Pot in the spring of 2020, bringing crucial relief in the form of sanitary products to women whose fibroid treatment was put on hold due to Coronavirus. The partnership was covered in PR outlets, including a feature in Essence magazine.

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Our new branding became standard across Acessa’s touchpoints.


Our new branding became standard across Acessa’s touchpoints.

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